"Based on the findings of this study, it appears there will be a healthy rebound market for cement, of which IMC could be poised to take advantage. The market demand will recover and may likely exceed the conservative forecast in this study due to increased interest in concrete roadways and other infrastructure, and continued infusions of federal funding for infrastructure projects. IMC has many opportunities to gain a portion of the growing market share due to reduced capacity from plant closures, environmental regulation effecting competitors' costs, and a marketing strategy that attracts customers. The locations IMC has discovered are nicely conducive to quality product and low cost transportation to markets, especially the Morgan Hill location which is centralized between 3 major markets, all of which consume more cement than they produce."